FAQ – Advertisers
WHAT BUSINESS MODEL DOES CLICKSMOB RELY ON?
ClicksMob operates with a Cost-per-Action (CPA) business model. With this business model, payment is only required when a predefined campaign parameter is achieved. The parameter can range from a sale completion, filling out a form or taking up a subscription. This ensures that advertisers only pay for effective ad campaigns and not for just for impressions.
WHAT DOES CLICKSMOB DO?
ClicksMob acts as the middleman to connect advertisers with publishers who provide spaces on the network for the ads to be inserted. In this manner, advertisers gain enhanced exposure for their ads while publishers gain additional revenues for their traffic.
WHAT RISKS ARE INVOLVED WITH PERFORMANCE MARKETING?
Performance Marketing is risk-free as payment is only required when predefined goals are achieved. In contrast to CPM/CPC marketing models, advertisers are required to pay for ads placement based on the number of impressions regardless of their conversion rate.